YouTube Activations
As Project Manager and Creative Director, I led three high-impact YouTube activations: a New Year’s event, a Halloween activation in Monterrey, and a year-end celebration. My responsibilities spanned client relations, on-site execution, and integrating technologies like TouchDesigner and Unity. Each activation achieved significant engagement across social media, highlighting my ability to combine creative vision with operational excellence.
Client
Youtube
Service
Marketing
Location
México
Maluma UEFN Virtual Concert Experience Designed and developed a fully customized Fortnite UEFN island for Maluma’s virtual concert. The interactive parkour experience featured a bespoke Metahuman avatar of Maluma, original assets, programming, and art direction. Delivered a complete user experience including scoring systems, UI/UX design, original music integration, and legal/monetization strategies, creating a groundbreaking fusion of music, gaming, and immersive storytelling.
